|
Diamonds
It'd be easy (and very lucrative) for A.S.T. to sell
diamonds online, so why don't we? It's just not in the
best interest of our customers, and here's why.
Every diamond in the world is unique and different, and
a diamond's ratings alone can't possibly describe its
beauty and brilliance. Professional diamond buyers know
that two diamonds with identical ratings can look
drastically different. One might be amazingly brilliant
while another with the exact same rating could be as
lifeless as an ice cube. That's why a diamond is one of
the worst possible items to buy sight unseen.
The fact is, many online diamond companies don't own
their own diamonds—they're simply looking at a grading
report and often don't actually see the diamonds they've
sold before they're shipped to the online buyer. How can
you know what you're buying if they don't know what
they're selling?
A.S.T. is different. Our diamond buyers,HERMAN AND SEVAN
, go overseas three to four times a year to BELGIUM and
ALBERTA. It's expensive and time-consuming, but it
allows us to offer our customers a selection of the most
breathtaking diamonds possible - diamonds we've seen and
exhaustively evaluated in person. Diamonds we are proud
to stand behind..
Learn About Diamond Fluorescence
Fluorescence in some degree is common in a great
percentage of diamonds. Fluorescence is a form of
illumination that is created when a diamond is exposed
to low or high wave ultraviolet radiation. Faint or
medium fluorescence will rarely affect a diamond's
appearance. Usually fluorescence is unnoticed by the
human eye in ordinary light. Fluorescence can cause a
diamond to appear less clear or slightly hazy if the
diamond exhibits very strong or extreme fluorescence.
When selecting your diamond it is best to choose a
diamond that has no fluorescence or faint to moderate
fluorescence.
Diamonds that possess strong fluorescence in color
grades lower than the color grade of H will often face
up approximately one color grade better than a
non-fluorescent diamond. Strong fluorescence can
actually improve the appearance of diamonds that possess
traces of color. Diamonds that possess strong
fluorescence in colorless to very near colorless grades
D through G sometime exhibit a noticeable luminescence
which can give the diamond a hazy appearance. A strong
or extremely fluorescent diamond can usually be
purchased for 10 to 30% less than a diamond that
possesses fluorescence that is moderate or better.
Listed below is a list of abbreviations for describing
strength of fluorescence.
N, NO, NON, - No Fluorescence
F, FB, FT, FA, - Faint or Faint Blue Fluorescence
SL, SLB, SLT, - Slight Fluorescence
M, MO, ME, MD - Medium or Moderate Fluorescence
S, ST, STB, STG, - Strong Fluorescence
E, EX, EXB, EF, - Extreme Fluorescence
Prefer Canadian Diamonds?
We offer a broad range of diamonds from Canada. Learn
more about Canadian diamonds and view our collection
 
 |
